Needs and Values

• Navigating business setup process in Japan for foreigners
• Overcoming language and cultural barriers
• Getting comprehensive, reliable information and guidance
• Building relationships with local partners

Why choose us?

• Deep expertise in Japanese culture, business, and government systems
• Bicultural consultants with startup and investor experience
• Unique frameworks for cultural onboarding, etiquette, and business readiness
• Access to networks in public and private sectors
• Most firms offer legal/admin support without cultural guidance, we integrate both

We are not just advisors! We are cultural interpreters. Our consulting helps you expand your business while building authentic relationships and avoiding friction in Japan's unique business culture.

The difference between language and communication

• In general, English proficiency in Japan remains low.
• The Japanese culture of “reading between the lines” and ambiguous expressions can easily lead to misunderstandings overseas.
• Overseas, direct and frank communication tends to be preferred, and indirect and ambiguous expressions used by Japanese people may lead to misunderstandings.
• We act as a mediator to smooth out these language and communication gaps.

Lack of cross-cultural understanding

• Japanese people tend to impose their own business models and values without fully understanding foreign cultures, customs, religions, and laws.
• For example, customs such as “ho-ren-so” (reporting, consulting, and communicating) and “nemawashi” (making necessary arrangements) that are common in Japan are not necessarily effective overseas.
• Recognition and response to harassment also vary depending on the country and region.
• We promote cross-cultural understanding by explaining potential differences in business culture between Japanese and overseas companies.

Differences in decision-making processes

• In Japanese business culture, hierarchy based on position and age is emphasized.
• On the other hand, overseas, it is common to exchange opinions on a level playing field, regardless of age or position.
• Japanese people make decisions by consensus in meetings. And there are also issues such as decisions taking a long time and responsibility becoming unclear. On the other hand, overseas, decisions are made based on individual responsibility or top-down decision-making.
• We will encourage Japanese companies to review their business culture, understand overseas business cultures, and strive to respond flexibly.

Interaction with Japanese people

• We conduct market research and provide information on Japanese products and services that are of interest.
• We support the creation of websites that are compatible with Japanese people.
• We will find the necessary business partners and negotiate on your behalf.
• We create customized tools and manuals to facilitate different business cultures.

Japanese language homepage

• A Japanese-style website using expressions in Japanese for Japanese people.
• Convey the appeal of products and services, company achievements, and reliability of licenses and approvals.
• The goal is to generate inquiries as a CTA.
• We will create a Japanese-language website on behalf of your company. And we will provide support in responding to those inquiries.

Online and offline advertising

• Listing, display, social media, and access analysis as web advertising
• Offline advertising as magazines, newspapers, trade journals, and information websites.
• Creation of advertising messages and catchphrases familiar to Japanese people. Eye-catching illustrations and photographs.
• We will negotiate with advertising agencies and place advertisements for your company.

Ongoing support

• Customer inquiry agency service
• General Japanese language assistance
• Adapting to Japanese business culture
• We provide online support for the above content on an annual basis.

1st step:Preparation

• Conduct market research and feasibility studies in areas that interest you.
• Find Japanese partners in industries and cultural fields that interest you.

2nd step:Company establishment

• Decide on the registration items necessary for establishing a company
• Transfer capital (1 million to 5 million yen) to the bank account of your Japanese partner.
• Your Japanese partner will become the representative director and shareholder and establish the company.
  *You can also become a member of the board of directors.
  *You can also become a 100% investor.
• After establishing the company, create a bank account in the company's name.
• If you establish a company as a 100% Japanese partner shareholder, your shares will be transferred to you through a shareholder transfer agreement.
  *Except for specific business activities (media, telecommunications, finance, infrastructure, etc.), 100% foreign capital is permitted.
• Use your Japanese partner's resident card and seal registration certificate to rent an office.

3rd step:Operation

• Participate in management as a director while living overseas
• You can enter Japan on a short-term visa and participate in the meeting. However, it is on the condition that you will not be paid.
• You will receive overseas remittances in the form of consulting or advisory fees, or stock dividends.

The difficulty of a business management visa (reference)

• There is a contradiction in that you cannot obtain a “business management” visa without a company.
• You can obtain a resident card because you have a visa.
• And you can open a bank account or sign a lease for an office because you have a resident card.
• It is strange to say that you should have a company first.
• At the very least, the reality is that you cannot establish a company without the cooperation of a Japanese person.
• In addition, a five-year business plan must be submitted for review.
  For Westerners, who are accustomed to the world of elevator pitches (where you have a few seconds to catch the interest of investors in an elevator), it is unreasonable to expect them to create a business plan that predicts the next five years.
• Also, when renewing your visa (for example, after one year), if your company is not profitable, your visa will not be extended. It is rare for a new business to become profitable within a year. Even if you have worked hard to establish your company, it will be ruined if your visa is not renewed.
• The Japanese government has decided to raise the amount of capital required to obtain a visa from 5 million yen to 30 million yen in order to restrict visa abuse.
• For the reasons above, it is difficult in reality for foreigners to obtain a business management visa and start a business in Japan.

Our would-be customers

• Those who want to start a company in Japan and start an international business.
• Those who want to introduce or import Japanese culture to their country.
• Those who want to establish a base for cultural activities in Japan.
• Those who like Japan and would like to establish a company in Japan.

Our roles

• Cultural bridges between Japan and other countries
• Act as glue to promote interaction between Japanese and foreigners
• Realize investments in Japan, establish a base of operations, and find Japanese partners
• Provide long-term support for the operation of the company you created

We offer a comprehensive suite of services to support your endeavors in Japan:

• Market research and investment analysis for Japan.
• Assistance with company registration in Japan.
• Office setup, including location scouting and acquisition.
• Facilitating partnerships with Japanese businesses.
• Event organization and promotional activities.
• Strategic consulting and full-scale support across all operational needs.

The road map to Land and Expand

Model Cases

• Invest capital in Japan, establish a company, and conduct cultural activities in Japan.
• Invest capital in Japan, establish a company, gather information and products, and export them back home.
• Establish a non-profit organization in Japan to make donations and carry out cultural activities
• Revitalize suffering cultural projects in Japan through donations or capital investment.
• Establish a company in Japan to provide supporting services to the growing inbound tourist to Japan.
• Purchase real estate property in Japan to host foreign visitors.
• Establishe a operational base in Japan to hold events and sell goods to introduce Japanese culture back home.
• Establish a company in Japan to conduct cultural exchange projects that promote the appeal and value of Japanese culture abroad.

For the people who want to live in Japan

We can assist you on line in obtaining Visa and Residency status, signing various contracts, and setting up your life in Japan

• Visa and status of residence in cooperation with administrative scriveners (additional cost)
• Language, degree and work experience
• Housing, phone number and bank account
• Tax, utility bills, health insurance and certificate of residence
• Furniture, appliances and internet access
• language support for school or job search
• Understanding of Japanese culture and customs
• Monthly consultation and support on a case-by-case basis

Examples of cultural goods

Overseas, there is a growing interest in Japanese culture, including anime, manga, Japanese food, and traditional crafts. The image of Japanese products as being “high quality” and “safe and reliable” is highly regarded overseas.

• Manga / Anime =>
• J-Pop =>
• Ceramics art / Folk craft =>
• Kimono / Yukata =>
• Origami =>
• Matcha =>
• Traditional Japanese cookware =>
• Secondhand clothes =>
• Gacha Gacha =>

Our roles

• Supply of authentic Japanese products, not counterfeits
• Supporting customers in understanding the culture and history behind each product
• Regulation research, product selection, and shipping for export products
• Support for creating stores with Japanese-style decoration and service

Just for your test marketing and business incubation in your country

We help you export Japanese products, from yukata to anime goods. Small quantities are welcome!
Note: Food items may be subject to restrictions.